How do Americans see Chinese guests
Important cornerstones in the presentation of Berlin in the USA this year are the anniversary "30 years since the fall of the Berlin Wall" and the new American Airlines flight, which has been connecting Berlin directly with Philadelphia since June.
Both topics formed the basis for events in Washington, Philadelphia and Dallas, where visitBerlin and other partners met with representatives of the travel industry, journalists and other multipliers. As part of the DZT “German Summer Cities” campaign, Berlin presented itself on the Open Day at the German Embassy in Washington D.C. also interested end customers.
In addition, visitBerlin advertises the German capital at numerous editorial meetings, when visiting travel agencies and at B2B events in the travel industry in the USA, for example from 26.-28. July at the Global Travel Marketplace in Fort Lauderdale.
The Berlin Convention Office (BCO) advertises meetings and conventions for Berlin at IMEX America in Las Vegas and at SMU (Successful Meetings University) in New York. Also in NYC in September there will be an event on the subject of 100 years of Bauhaus together with the German National Tourist Board and the Israel Tourist Board.
In addition, this year visitBerlin welcomes numerous delegations of American travel experts to specialist study trips as well as press and blogger trips in Berlin and is launching newsletters and webinars. American influencers were looked after as part of the #berlinized campaign.
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