Why is Tiktok so addicting

Addictive? Children spend 80 minutes on TikTok every day

A new study shows that children spend an average of 80 minutes on TikTok every day. The corona lockdown has significantly increased the screen time.

According to a new study of children's online behavior, TikTok is becoming increasingly popular with children: children between the ages of 4 and 15 squat an average of 80 minutes a day in front of TikTok. This is what the study by Qustodio, a provider of parental control apps, says.

For the study, data from 60,000 families with children from the USA, Great Britain and Spain were evaluated. The online habits between February 2019 and April 2020 were examined. It was also possible to see how the corona crisis affects the online behavior of children.

Corona lockdown has significantly increased screen times

It becomes clear that children are currently spending more time in front of the screen than ever before. Even before the corona lockdown, there was clear growth, but the closed schools and social distancing have significantly exacerbated this trend. On average, children spend almost 90 minutes a day in front of entertainment apps, which include YouTube, Netflix or Twitch. In May 2019, the children were still spending about 59 minutes on YouTube and Co. In the study, TikTok is one of the social media apps, which is why the average 80 minutes are on top of that. This means that children between 4 and 15 hang out alone in front of YouTube, TikTok and Co. for at least 170 minutes a day.

It is unclear whether this trend will continue when schools reopen and life becomes "more normal" again. We also don't know whether the figures from Spain, Great Britain and the USA apply equally to Germany.

7 tips that emerged from the study

At the same time, Qustodio drew conclusions from the study and provides tips for parents that arise from the changed online behavior of their kids:

  1. Tear down the walls between you and your children: watch online videos together and play video games together.
  2. Makes the screen turn off an hour before bed. The blue light of the smartphone or tablet reduces the quality of sleep. Screen time should never replace sleep time.
  3. Always balance screen time with appropriate exercise.
  4. Most online videos, games, and social media platforms are designed to be addicting. Setting screen time is key here. There should be a pause on the screen after 45 minutes.
  5. Show your child positive role models that they can follow on Instagram and Co.
  6. Do not put game consoles and Co. in the children's room.
  7. Checks video game reviews to make sure the games are age-appropriate.

My conclusion

It may not come as a surprise that the corona lockdown has significantly increased the amount of time children spend in front of the screen. The only important thing is that sports clubs, friends and other leisure activities will soon have priority again and replace the smartphone as the best friend and anti-boredom agent.

Image source: Getty Images / Nikada

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