What are the best lead magnets
How To Use Lead Magnets To Grow Your Email List (11+ Examples That Work)
A. lead magnet is the fastest way to quickly add to your email list. It can help you add hundreds of email subscribers to your list every day if done correctly. Here I am going to walk you through all of the steps that you need to take Make your own lead magnet.
Most companies have heard of lead magnets, but few know how to make and use them. I will share some with you Examples of lead magnets done right and I'm going to give you some simple tips on how lead magnets work for you.
What are lead magnets?
A lead magnet is anything you can offer your visitors in exchange for their email. It should be something that can help solve their problems.
For example, if you're in your personal finance niche, a PDF called "5 Easy Ways To Earn Passive Income" could be a great magnet to offer your audience.
Although eBooks, white papers, and reports are the most common, They aren't the only types of lead magnets that work.
What works for your audience and niche is vastly different from what works in any other niche.
The best way to get the most out of the lead magnets is to experiment and try different things.
Remember, a good lead magnet can add hundreds of subscribers to your email list every day.
Although most companies offer lead magnets on their website in return for their visitor's email.
You can also advertise your lead magnet through advertisements. There are many companies that offer lead magnets in their Facebook ads to get leads.
Let me show you some great examples of lead magnets at work:
The best example I can think of is a free audio book Marie Forleo given away on her website:
Yes! She is giving away her audio book for free just to attract subscribers.
Anyone who visits their website will see this on every page and can get the audiobook for free by becoming an email subscriber.
Another great example of a lead magnet is bestselling author Todd Herman's website:
Todd's lead magnet is the first chapter of his bestseller The alter ego effect. Anyone can join their email list and download this free chapter.
Now you no longer have to create an audiobook or give it away to get email subscribers. Or write a bestseller.
A more down to earth example comes from Jon Morrow of Smart Blogger Who gives a free guide to the best niches for bloggers:
It's a PDF with a list of the most profitable niches for bloggers. That's all that goes with it. Your lead magnet can be as simple as this one.
Now that you know what lead magnets are and how they work, I want to walk you through creating your first lead magnet:
How to make your first lead magnet
Step 1: Identify your ideal customer
The most important step is to identify the ideal customer that you want to work with. These are usually the highest paid customers or customers you enjoy working with.
Once you've identified your ideal customers that you want more of, you can easily create a lead magnet that will actually attract new prospects.
By identifying your ideal customer, you can identify the best guiding magnet for that audience.
Ask yourself "What kind of company do I enjoy working with?"
At what level of success is your ideal customer as a coach? Which industry do you like to work with as a B2B company?
Please take some time to identify your ideal customer as this can mean the difference between a high converting lead magnet that can double or triple your sales and a lead magnet that no one wants.
Step 2: Identify the problem that your ideal customer would most like to solve
What is the most pressing problem your ideal customer wants to solve?
In some niches it will be obvious. For example, if you are in the weight loss niche, then obviously your customers want to lose weight. But that doesn't mean they all have the same problems.
For some, it will be that they do not have a diet plan. For others, it will be that they cannot keep their diet plan.
That is why the previous step is so important.
Once you know your ideal customer, it's easy to create lead magnets that will turn your website into a lead gene machine.
Here's a great example, again from Jon Morrow's Smart Blogger Blog:
Because he knows his ideal customers well, he also knows what they want most.
Instead of talking about the usual topics that all of your competitors are talking about, try digging a little deeper to see how you can best help your readers.
Step 3: making your lead magnet
Once you've identified the most pressing problem your ideal customers want to solve, It's time to create your lead magnet.
Your lead magnet should be designed to solve your ideal customer's biggest problem. The type of lead magnet you create depends entirely on what type of problem your readers are most eager to solve.
If your readers are struggling with weight loss from being unable to adhere to a diet, you may want to create a guide on how to kick the carbohydrate nibbles to the side of the road.
If you get stuck Check out the next section for some tried and true lead magnet ideas.
However, if your ideal customers are struggling to lose weight because they don't have a structured diet plan, you may want to create a cheat sheet of foods they can and cannot eat.
This is a good example of this Bulletproof Diet Roadmap Dave Asprey offers BulletProof.com:
It's a cheat sheet of what you can and can't eat on the Bulletproof Diet.
For every lead magnet you make, you will need two things: A cover and content.
It's so easy to get both:
Creating a cover is easy. You can use a tool like canva or Beacon.by. Both tools are free and come with dozens of templates.
I recommend going with Beacon.by it's specially designed for making lead magnets and has hundreds of professional-grade templates for you to choose from.
Most people think they need to create new content for a lead magnet or spend hours researching it. While this applies to some niches that require specialization, most niches do not.
One easy way to get content for your lead magnet is to: Reuse content that is already on your website. This could include how-tos and other blog posts you've already posted on your blog.
It could be just a blog post, or it could be a few related blog posts that can help your reader complete a task.
Another quick way to get great content is: Interview an expert in your niche. This could be someone well known in your niche or someone on your team who is an expert or knows about the subject.
Just interview them and publish the transcript.
Again I recommend that you use Beacon.by to create your lead magnet.
It comes with a simple tool that you can use to turn blog posts on your blog into a polished PDF with a professional looking cover. It doesn't take time either.
Step 4: Encourage visitors to exchange their email address for the lead magnet
Now that you have a lead magnet, you can use it to attract your ideal customers. If no one sees your lead magnet, they won't be able to sign up for it.
There are many ways to promote a lead magnet. You can even advertise them through ads on Facebook and other social media sites.
We encourage you to advertise your lead magnet on your website:
Create a welcome bar
A welcome bar is one horizontal logon bar which you can add at the top of your website.
It scrolls with you as you scroll the page. It sticks to the top of the screen and catches the reader's eye.
Here is an example of a Smart Blogger welcome bar:
Add it to your sidebar
If your blog has one Sidebar, you should definitely use this space to ask your readers to sign up in exchange for your lead magnet.
Most of the opt-in plugins for WordPress allow you to do it. It doesn't have to be anything special.
Here is an example from the Criminally Productive blog:
Create a welcome mat
A welcome mat takes over your visitor's screen and can view any type of message or ask them to sign up for your email list.
Adding a welcome mat to your website is a surefire way to get everyone to see your lead magnet as this is the first and only thing your visitors will see when they visit your website.
Although it takes up the entire screen, your visitors can scroll down to read your content.
As soon as you scroll under the welcome mat, it disappears. This is a non-intrusive way of promoting your lead magnet that is used by many professional marketers.
Here is an example of a welcome mat from Neil Patel's blog:
This is the first thing you see on his website no matter which page you visit.
Pop-ups with exit intent
Adding a Popup with exit intent Your website can double the number of subscribers you receive every day.
It's kind of Pop-up that appears when someone tries to leave Your website or switch to another browser tab.
Here's a great example of an exit-intent popup that pops up when you try to go to Smart Blogger:
Offer it as a content upgrade
Offer your Lead magnet as a content upgrade This is an easy way to trick your customers into exchanging their emails for them.
A content upgrade is simply a guiding magnet that compliments the page or blog post the reader is on.
Here is a good example from Ramit Sethi's blogI will teach you to be rich:
Since almost all of his blog posts are related to personal finance, you'll see this link to his ultimate guide to personal finance in almost every blog post he publishes. When you click the link, a popup will open.
A. floating overlay The example that you can see in the screenshot below is an easy way to get your reader's attention without distracting them or interrupting their work.
You'll see this overlay on almost every page from Hubspot's blog:
The easiest way to create and advertise your lead magnet
You can try making and promoting a lead magnet yourself, which would take dozens of hours, or you can use a tool like Beacon.by.
I highly recommend you give it a try. It's a free tool designed to help you create lead magnets and get the most out of them.
It can help you create and use popups, horizontal bars, content updates, and link locks to promote your lead magnets.
It also slips into the most popular email marketing tools such as Drop, Mailchimp, MailerLite, and ConvertKit.
You can connect your lead magnets to any of these supported tools and your email subscribers will be automatically added to your email list.
11 types of lead magnets that have been shown to work (examples)
Developing ideas for lead magnets is a difficult task even for professionals. To make it easier for you to come up with a good lead magnet idea for your business, here are some lead magnet ideas to get your creative juices flowing:
A checklist not only saves time, it also helps your customers avoid mistakes. The best part about using a Checklist lead magnet is that it works in almost every imaginable industry.
Whether you work in your personal financial niche or in the insurance industry, it just works!
Here is a great example of a checklist from an SEO blog called ClickMinded:
They offer this lead magnet as a bonus in their article on the SEO checklist.
This lead magnet works especially well if you offer it as a bonus at the end of a how-to article on your blog. It doesn't take time to put it together, especially if it comes with an instruction article.
You can simply select the most important steps from your instructions, bundle them in a PDF and get started.
2. Cheat sheet
A cheat sheet works well in niches where a handy reference for the customer would be useful. Weight loss and diet niches are some of the best examples of this Cheat sheets as lead magnets.
Another example is coding. Here is an example of an HTML cheat sheet:
You can make it easier for your readers to reference code syntax and commands by offering them a cheat sheet about what they can and cannot use.
3. Resource guides
This lead magnet is one of the easiest to assemble. It's a list of the best resources in your industry. You don't have to offer the same resource guide to every visitor to your website.
You can (and we recommend) create a variety of resource guides for customer personalities in your niche.
For example, you can offer a lead magnet called "Top 100 WordPress Resources" on the pages and blog posts for WordPress developers on your website.
You can also create different guides for different types of customers. For example, if you're a broker, you might want to create a different resource guide for investors and a different one for other buyers.
4. Case studies
A case study is one of the best ways to attract more customers. It removes any doubts your customers might have about whether or not you can deliver.
If you can show your customers that you got the results you wanted for one of your previous customers, then you can get them over easily.
Here is an example of that Case study lead magnet done right:
Matt Diggity offers this lead magnet from 3 case studies in many of his blog posts on his blog to help increase your website's SEO traffic.
The biggest misconception most companies have when using case studies is that you need amazing case studies to compete with your top competitors. This couldn't be further from the truth.
While megahit case studies are very helpful, your case studies just need to show that you know what you are doing to get a customer around.
Whatever your niche, you can probably list some examples of other people or companies that have achieved the same results that your readers want.
These could be examples of logo designs of a certain type or shape in the graphic design industry, or different types of sweaters that you can sew.
Webinars work in almost every imaginable industry. They work especially well when you're trying to sell something more expensive.
This is why you may have noticed that webinars are all the rage at B2B companies selling expensive software.
Webinars work so well in some industries and niches that some do Companies like SEMRush run webinars on a weekly basis:
Your webinar doesn't have to be anything special. You could just talk about the mistakes beginners in your niche are making, or you could walk your viewers through something.
For example, you can host a webinar to get more revenue from selling software to sales reps and companies.
7. Swipe files
A swipe file can save your readers time and inspire them.What you offer in a swipe file is different in every industry.
If you're a digital marketing agency, you might be offering a swipe file of your best performing ads.
A swipe file is a great place to showcase your own work and show your clients that you know how to get the results.
Here is an example of one Swipe file lead magnet from Rocket Marketing Hub:
8. Mini courses
You don't have to create an entire course to get some email subscribers. It is enough to create a mini-course consisting of a few videos or articles.
You don't even have to create new videos. You can create a beginner course that links or embeds your YouTube public videos. First of all, the most important thing your course needs is the structure.
Here is an example of one Mini course as a lead magnet from CopyHackers:
9. Mini eBooks
A mini e-book can be a guide or report on your industry. It could be a report on the trends in your industry. You don't have to write an entire e-book to create this lead magnet.
You can put some of your best blog posts together in an e-book. It's about adding value, not creating new, unique content.
Mini ebooks can be promoted with Facebook ads and work as well as HubSpot has Library of over 100 mini ebooks that You can download for free in exchange for your email:
A template can be anything that will save your readers time. The personal finance niche can be a spreadsheet for tracking expenses or a spreadsheet for budgeting.
Here is an example of one Ad copy lead magnet from a blog called Funnel Dash:
You can make it easy for your readers to get what they want using scripts. A good example is a word-for-word sales script. Or a script to help your readers lower their rent or get a raise.
PipeDrive offers Cold calling scripts on her blog as a lead magnet:
Summary and next steps!
A lead magnet is one of the Best Ways to Grow Your Email List Size Quickly This will increase your company's sales.
The best part about owning an email list is that you can connect with your customers and subscribers anytime without having to pay a middleman like Facebook every time you want to connect with them.
Would you like to get started right away? Then I recommend you check out Beacon.by.
It's a free tool that you can use to create stunning and highly converting lead magnets. It integrates with all popular magnets email marketing tools.
Hope this article has helped you create your own lead magnet. If so, or if you have any questions, please let me know in the comments.
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