What are some Tumblr alternative blogs

What is Tumblr? Focus on social microblogging

Tumblr comes from a time when blogs were perhaps the most social of all online media: “Steve Jobs Lookalike” David Karp had the idea back in 2006 - two years after the start of Facebook and in the same year that Twitter was also online went. The platform combines many of the ideas of the competition - microblogging from Twitter with the extensive social functions of Facebook, for example. The result: a network of blogs, which in turn are filled with texts, images, videos and memes and embedded in a lively, young - albeit mostly American - community.

The rise of the network has been rapid and high. Tumblr went online for the first time in February 2006. Six years later, Yahoo bought the company for a whopping $ 1.1 billion. The users protested against the takeover because they feared restrictions due to the troubled Internet dinosaur. The protests about the company takeover were in vain - and ultimately also unfounded: Yahoo made hardly any changes to the concept and the unconventional appearance.

Who is Tumblr for?

  • Blogger
  • Photographers
  • Art lovers
  • politically interested
  • Website operator
  • Companies that operate in the US market

For Yahoo, however, buying up the platform was ultimately a (further) misstep. Just three years later, the company had to write off 712 million of the deal as a loss. In 2017, both Yahoo and Tumblr went to the telecommunications company Verizon.

Still, Tumblr is far from being scrapped. In the summer of 2018, the platform still had over 400 million blogs of its own. The user base is also considered to be extremely interesting for companies and advertisers, as on average they are mostly younger than 25 years. In the USA, Tumblr is still one of the most popular online social networks among young people and even outstripped Facebook at times; In Germany, however, there is still a lot of catching up to do - even if some German companies and even the Catholic Church (!) are active.

Blogging plus social = Tumblr

In contrast to many other networks, Tumblr is primarily a platform for blogging - even if the posts are often deliberately short and graphical. However, many functions originate from this core task.

After creating a new account or logging in, the deep blue Tumblr dashboard appears. From this overview you can create new posts and read subscribed blogs. A function called “discover” - nomen est omen - is particularly helpful for newcomers in finding unknown blogs.

What makes Tumblr particularly strong is its social component: Similar to Facebook, Twitter and Instagram, you can follow other users - in this case other blogs. This results in a steady stream of blog posts in the dashboard, which may contain images, texts, videos or audio, for example. As with other social networks, you can interact with these posts on Tumblr. Mark posts as positive with a heart. As with Twitter, you can also share particularly interesting posts with your own followers - Tumblr calls this "blogging". You can also write a reply to a blog post. Or you can share the post on another social network such as Facebook, Twitter and Pinterest. This makes Tumblr a less closed network than Facebook, for example.

From blog to your own website

Tumblr relieves you of a lot of the work involved in creating and managing your blog, but you can take care of the look completely yourself and customize the design with a few setting options. Numerous free and compulsory design templates, so-called themes, give your appearance an absolutely professional look. You can also redirect your own domain to your Tumblr blog, so that the social network almost serves as a simple content management system for your texts and images. Photographers in particular use Tumblr because of its quick opportunities to present new works as an effective advertising portfolio with a connected online community. Tumblr, on the other hand, gives professionals access to the blog's HTML source code.

Directly above the feed in the dashboard you will find all the functions you need to publish a post yourself. Here you have quick access to the different types of blog posts: text, photo, quotation, link, chat, audio and video formats are allowed. The focus is on the quick posting of content - instead of messing around with a sluggish CMS or cluttered surfaces, a photo or video, for example, is online within a few minutes, especially with the appealing iPhone and iPad apps. Assuming a growing following, your content will get first likes just as quickly.

But even longer text contributions are quick and easy thanks to the convenient Tumblr editor: if you double-click a word or paragraph, you can mark it up directly in a context window - Wordpress users have been dreaming of this for a long time. In addition, Tumblr's web and app interface is completely in German, which cannot be said of every Facebook alternative.

But Tumblr is not only used to "scatter" new posts, it is also used for private communication. Members are allowed to text each other and can even chat. Website visitors are also allowed to leave messages.

The “neighborhood” on Tumblr is not always as young and hip as one might initially assume: Since it was founded, the porn industry has also discovered the network as an advertising platform for disseminating clear images and videos with just a few clicks. Tumblr's attempts to limit this dubious use mostly seem like the proverbial battle against windmills. Those who disdain offensive images in their stream can, however, fall back on a content filter that works quite effectively.


Tumblr occupies an idiosyncratic place in the social media landscape. The platform is as fast and lean as Twitter, but at the same time as extensive as Facebook - and yet very different from the two networks. Here, content dominates instead of profiles and a separate, young subculture can be found. And what's more, the platform is an easy-to-use alternative to blog providers like Wordpress. That makes them extensive and versatile.

Tumblr is represented with dedicated apps on the iPhone and iPad. This means that all the important functions of the network are available to you when you are on the move. The timeline of the blogs you are following is particularly useful. On the iPhone, you can scroll through this view, distribute likes or share entire posts with just a few gestures. You can also create completely new posts within the app. Photos are particularly suitable for quick publication. You can edit and beautify your snapshots in advance. Multimedia posts with photos, video and audio content are also possible.

Workshop: How to Post on Tumblr