What is B2B marketing in digital marketing

B2B marketing

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Business-to-business marketing or B2B marketing describes marketing relationships between companies or organizations. The focus here is on marketing related to products or services that are sold from one company to another.

B2B marketing has the same basic rules as B2C, business-to-consumer marketing. While the individual consumer is often stimulated by emotionality, popularity and a large-scale advertising campaign, companies or organizations tend to make decisions based on them rational and price-related criteria. B2B marketing has to adapt to these special requirements. With this form of marketing, a smaller target audience often requires personal contacts (and thus also harbors the opportunity to ensure long-term cooperation). The products and services that are transferred between companies or organizations often require a more detailed explanation, as they often have industry-typical or very specific peculiarities. Therefore offer yourself here Forms of online marketing to explicitly inform and stimulate potential customers. While a well-established website is of the greatest relevance, email marketing is also an opportunity to keep products and services present in lengthy decision-making processes. Business-to-business communication is also increasingly overflowing these days Social media from. Here too, B2B marketing can be used effectively. In this context, content marketing should also be mentioned, which - whether with video content or blogs - is one of the forms that are of great importance in B2B marketing. An assessment of the customer's wishes and the price expectations of the same is absolutely necessary in B2B marketing, because it represents a financially immensely large field in the field of marketing. B2B marketers should therefore not only be experts in marketing, but also in the special field of the products or Be services.