What kind of promotions should Walmart run?
Walmart expands delivery fleet and tests autonomous delivery
In order to reach even more customers with the in-house delivery service, Walmart has now expanded its delivery fleet. In addition to the service providers DoorDash, Postmates and Deliv, Point Pickup, Skipcart, AxleHire and Roadie are now also available for grocery deliveries. In the current financial year, they want to offer delivery in around 100 regions in the USA, and in 2019 a further 800 stores are to be equipped with the service, as cnbc writes.
Tests with autonomous vehicles
In order to get the food to the customers even faster, the retail group is also testing delivery with autonomous cars. To this end, Walmart is working with the Udelv company and is testing delivery with self-driving vans in the US city of Surprise in the state of Arizona. "We want to make sure we keep our grocery delivery first by researching what's new and what's coming next," said Tom Ward, vice president of Walmart's digital division. The US group has already announced that it intends to carry out further test programs with autonomous vehicles from the manufacturers Ford and Waymo.
Walmart is in constant competition with online giant Amazon and its acquired supermarket chain Whole Foods. It was only in August last year that Walmart was able to achieve a major victory over Amazon with the acquisition of the Indian e-commerce company Flipkart (we reported).
Bumblebee, K.I.T.T. and Co. advertise Walmart's services
In addition to delivery, Walmart also offers its customers the click and collect option. Well-known support has now been obtained to promote the PickUp service. Famous cars from various classic films make use of the service in a new commercial from the dealer. In addition to Bumblebee and the Batmobile, Marty McFly romps around with his DeLorean and Cinderella's carriage at Walmart to collect groceries ordered online. The whole clip, which is really worth seeing, can be found here.
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