How many people go to Coachella
How Coachella will be is actually always clear beforehand. Safe in the line-up: hot pants, floral dresses, braided hair, gladiator sandals and of course a lot of crop tops, i.e. crop tops. After all, this huge music festival, which began this Friday, takes place annually in the California desert. If you wear too much, you risk getting heat stroke.
Sure, like every festival there is this other line-up. Beyoncé was the main musical attraction last year, and Childish Gambino and Ariana Grande will perform this year. But the off-stage stage has become at least as important.
Weeks after Coachella, pictures of good-humored, scantily clad concert goers are still going around the world. Above all, the Hadid model sisters, who appeared hand in hand and color-coordinated last year, or Rihanna in a pink neoprene swimsuit and balloon silk pants. Even the New York Times regularly makes a picture gallery of the best "Coachella Street Style", which is a bit funny because "street" may not be entirely appropriate for the flatly trampled meadow and because most - not even many of the guests themselves - take the streets seriously would. But that is exactly what makes this event so interesting for the fashion industry.
Under the term "festival fashion", a reserve of certain looks and trends has been established which only appear at such events - and which are especially bought for these occasions. Large fashion chains such as Forever 21 have long been offering their own festival collections, boutiques such as Net-a-Porter put together an airy selection for their customers in advance, and model Hailey Bieber was filmed in cooperation with Levi's packing his suitcase for Coachella.
Roughly based on the original Woodstock festival, it all looks slightly hippiesque, a bit rocky and fringed, hats and turban always work. But because people seldom buy what they already have in their closets, and models like mere mortals with lively Instagram followers cannot possibly wear the festival look from last year, there are of course a few innovations here with every season, i.e. micro-trends in a double sense.
"Tie-dye", for example, this brightly colored tie-dye pattern that used to be dyed at home, was already a big deal in the summer collections of designers like Stella McCartney and Prada. Bob Marley wore it, Chris Martin, lead singer of the band Coldplay, appeared for years in the same tie-dye shirt. Shorts, bags and tie-dye shirts tied at the belly button should be a sure thing at this year's festivals.
In addition, bets are already being made as to who will appear first with "Janties". The word creation from jeans and panties has haunted the Internet for a few weeks since the piece of fabric in question was brought onto the market in March by the trendy label Y / Project. A very high leg panty that requires fairly thin legs and clean waxing of the bikini zone.
The US website of Harper's Bazaar wrote that the look literally screamed for Coachella, which was only half-joking. The laws of the road do not apply here, but to a certain extent those of the wilderness. Incidentally, Saint Laurent has long had a body with the same high leg cut. If you are still afraid that a buttock could bust out while rocking, you can pull on fishnet tights underneath.
There are even hard facts for these forecasts: The fashion search engine Lyst examined the "most important" trends for the current festival season in advance this year and put mini-panties on the list alongside neon, tie-dye, cycling shorts and "ugly sandals". Lyst examines the search and shopping behavior of five million online users per month. In the last few weeks there was a 2250 percent increase in the number of page views, and people all over the world were looking for "Janties", the report said. Whereby the search queries for the previously non-existent word probably ran to zero at the beginning, so the crazy-sounding increase should not mean an invasion of the micro-panties.
In any case, it is much more interesting that Lyst collects this data for the industry in the first place. Because it shows how hard brands and retailers try to make a profit on the festival floor. The timing couldn't be better: There are no fashion shows in April and May, images of somehow interestingly dressed people are in great demand to market a few summer items. The Coachella ferris wheel and the, let's say, festive atmosphere do the rest.
And the stars on stage? Of course, they have also upgraded their fashion. Beyoncé, already hard to beat in this category, slipped into five different stage outfits by Balmain that were specially made for Coachella. In the meantime it was said that she had even changed the color of her nail polish, which kept the beauty forums of the world in suspense for days. Ariana Grande should arrive with hardly less luggage for her appearance this Sunday.
The show on the beaten track does not require much clothing, but it does require extensive styling. Who now wistfully remembers how he used to camp at festivals, sometimes you couldn't make it to the washroom at night and just staggered back to the stage the next day in the same clothes because it was about the music and not your own outfit went - well, the times are largely over, at least with Coachella.
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