How do you monetize a video

Earning money with YouTube - The best tips for 2021

Thanks to the wide reach of the Internet, we are more and more connected to the rest of the world every day. With this global network, we now also have the opportunity to make money in a variety of new ways - and YouTube is one of them. It doesn't matter if you're an e-commerce entrepreneur looking for new sales channels or if you're interested in a full-time career as a YouTuber. You have probably already wondered how you can make money with YouTube or what good YouTube earnings are.

We created this article to give you all the important information you need to successfully earn money with YouTube. By the end of this article, you will know all there is to know about how to make money on YouTube. You will also be able to build your own business with one of the largest internet platforms in the world.

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Earning money with YouTube - these are your options

So you also want to make money with YouTube. What is still absolutely possible today, however, is now more difficult than it was a few years ago. The platform as well as the advertisers have become more professional and the competition among YouTubers is very strong.

However, this also has its advantages: There are probably more possibilities for YouTube monetization these days than ever before. You can use the platform to develop active as well as passive sources of income, get involved in influencer marketing or use your YouTube presence for your brand awareness.

But how does it work and what options are there to generate income on YouTube?

Google Ads and the YouTube Affiliate Program

If you want to make money on YouTube, it is important that you know the YouTube Affiliate Program and how it works. YouTube content creators cannot monetize their videos until they are accepted into the YouTube affiliate program. If your YouTube channel has 1,000 subscribers and more than 4,000 hours of valid playtime in the past 12 months, it will be reviewed to participate in the affiliate program. Learn more about how you can make money from YouTube's affiliate program here.

When you have reached these milestones, you can monetize your YouTube videos with the help of advertising. The videos provided via the Google advertising network can be integrated before or during your videos. You will be paid based on the video views and / or clicks on the advertisements.

So it's important to keep creating content and expanding the reach of your channel.

Affiliate links

Another way to make money on YouTube is through affiliate links. Here you register with suitable partner programs (e.g. Amazon) and then generate affiliate links for suitable products.

If a visitor visits the recommended online shop via your link and buys something there, you earn a commission. The amount of the commission can be very different. It makes a big difference whether, for example, you advertise your video camera via an Amazon affiliate link or a high-quality financial product.

In general, however, it can be said that for most YouTubers, income from affiliate links only plays a subordinate role and is more of a side income.

Channel memberships

If your YouTube channel has more than 30,000 subscribers, you can tap into another source of income by using channel memberships. Here fans pay $ 4.99 a month for a membership package that includes perks like early access to videos, live chat for members only, exclusive emojis and much more. Members are highlighted with special badges in comments, in live chat and on the “Community” tab.

Since the audience is well aware that getting a YouTuber's attention can be a real challenge, offering such channel memberships makes perfect sense. And you already have another answer to the question of how you can make money with YouTube.

Pro tip: Use your videos to remind viewers that they can become an exclusive member by clicking the "Become a Member" button on your page.

Product placement and promotional content

Companies are aware of the potential that YouTube channels have with a large fan base. So they try more and more to use this potential to expand their own business. Once you've gained a sizeable following on the platform, it's very likely that companies will come up to you and ask you to promote their products for a fee. This can be a great way to promote relevant products to your audience while generating additional income.

Be careful, however, because your viewers will be very aware when something is being advertised.

Pro tip: Only promote products that you are genuinely interested in and that you believe can add value to your audience.

Super chat and super stickers

Super chats and super stickers are a popular way to make money on YouTube. This feature allows your viewers to buy eye-catching chat messages and, in certain cases, pin them to the top of the comments section of a live stream. So if you stream live on YouTube, you can use the Super Chat to monetize your stream.

YouTube monetization for super chat ranges from $ 1 to $ 500, with YouTube retaining 30% of revenue. If you are considering making money with YouTube Super Chat, then you should organize your live streams and, most importantly, promote them. Promote them on your videos, on other social media platforms, and wherever your audience likes to be.

Guide viewers to your products

It doesn't matter if you're already running an ecommerce business or just want to learn how to make money on YouTube because you're interested in making videos: it's almost always a good idea to add to your Channel to operate an online shop.

If you already run an e-commerce business, you can promote your shop and products in both your videos and your descriptions. This is a very good lever to generate more website traffic for your shop. If you don't already have a shop, you can use Shopify to set up your own shop with ease and in no time.

Once you've done this, you can start selling products related to your YouTube channel - be they merchandise items, products that you mentioned in your videos, or just items that you think are yours Viewers will be interested.

Sale of merchandise items

If you want to monetize your YouTube videos, you can do this by selling merchandise. For this purpose, YouTube offers a function with its merchandise area, with which your articles can be integrated into the video page.

So if you're looking to generate income with YouTube, this is a great approach that can open up many more opportunities for you in the long term. The basic requirement is a membership in the YouTube partner program and 10,000 subscribers. More information here.

However, this monetization strategy for YouTube only makes sense if you have a sufficiently large number of subscribers who are also heavily involved.

Support through Patreon and Subscribestar

If you have a die-hard community and create good content, you can expand your offerings outside of the platform.

You can ask your subscribers to support you on platforms like Patreon and Subscribestar with a monthly fee. In return, you offer them exclusive goodies, such as early access to your first videos, exclusive videos for supporters or question and answer sessions.

With this little detour you can monetize your YouTube channel without having to rely on YouTube itself and its monetization offer.

YouTube Premium

If you want to know how you can make money with YouTube aside from channel advertising, YouTube Premium is the answer. YouTube Premium is a paid membership service that allows you to watch ad-free videos. YouTubers don't have to do anything else, as they automatically receive a second source of income when YouTube Premium members play their videos.

As with the rules for YouTube monetization through ad-based revenue, most of the revenue generated through premium membership fees goes to the creators (the distribution of total revenue is based on how many premium members are viewing your content). Premium members also get the option to download your videos, watch them offline, and play them in the background, which helps increase your viewing time.

Earning money with YouTube - the best tips for 2021

Wondering how to make money from YouTube videos? There are a few great tips to keep in mind when creating video content. We have compiled a list of things that are critically important when running a YouTube channel:

Try to make your videos longer than 10 minutes

If you create videos for YouTube that are longer than 10 minutes, you have a higher chance of generating more advertising revenue. YouTube videos that are longer than 10 minutes also usually have a longer playback time, which has a positive effect on the amount of advertising revenue generated by these videos. Also, videos that have a higher average playback time appear higher up in YouTube's search results. And that, in turn, means that users are more likely to view your content.

Cooperations with other YouTubers

Another tactic you can use to make money off of YouTube videos is by collaborating with other YouTubers. This is a very effective way of expanding the reach of your channel, offering unique content for your channel, and bringing your content to new audiences. Research YouTubers who are active in your niche and reach out to them with an engaging video idea. It is very likely that you will be interested in working with us.

Creating engaging and informative content

This is critical to the success of your YouTube channel. YouTube users are always on the lookout for videos to entertain or add value to. If you can offer such video content to your listeners, they will likely watch the entire video and keep coming back to your channel in the future. 

Pro tip: Dive into YouTube Analytics to see which audiences are paying more attention to your videos. That way, you'll get a better idea of ​​what type of content you should be creating. For example, if you find that your videos are becoming more popular with Generation Z, you could use phrases and slang words that are currently trending in that age group.

Use your video descriptions

Having the right descriptions is also an important factor in the YouTube monetary mission. They help people discover your content and decide whether to watch it or skip it. When writing descriptions for your videos, you should follow the age-old journalistic approach of writing: mention the most obvious things first, then work on the less important.

Also explain what viewers gain from watching the entire video, and mention some of their challenges (challenges make people click!). Ultimately, you should use language that your audience understands and can relate to.

Build an audience by posting regularly

If you run a YouTube channel, it's a good idea to post content regularly. If you keep a steady stream of content for your viewers, they'll keep your channel in mind and, at best, keep coming back to it. This means that they will get to know your online presence and the elements associated with it (such as your online shop) much better.

How do YouTubers get their money?

If you want to make money with YouTube, you will also want to know how you are ultimately paid by YouTube. In order to receive payments from YouTube, a few things need to be set up. First, sign up for a Google AdSense account with your Gmail ID. Then you set up your payment method, including wire transfers, Western Union, checks and others.

Depending on your location, you may also need to provide your tax information when you create your AdSense account. Once AdSense is set up, you can request a withdrawal after crossing a certain threshold. Below is a table from Google with the corresponding threshold per currency.

Since Google never issues payments for less than the above thresholds, you won't be able to choose a payment method until your earnings reach the specified amount in your local currency.

How to earn money with YouTube despite the competition

When researching how to make money on YouTube, keep in mind that you won't just be competing with other entrepreneurs for traffic and revenue. There will also be full-time YouTubers competing for your audience's attention.

So when you're creating content for your channel, you should be aware of this. You can stand out from the crowd by creating engaging video thumbnails and titles. Don't forget that YouTube is a highly visual platform. So if you implement these elements well, you will be able to attract more viewers to your videos.

The audio and video quality of your content can also play an important role in your success. You want to present your brand in a positive, professional light, which is why your video content needs to be of high quality.

You can also beat the competition by taking advantage of YouTube SEO for you. Creating SEO content for your video descriptions is a very effective way of generating organic traffic for your YouTube channel. You can find instructions on YouTube SEO here on Shopify's blog.

Make money on YouTube: summary

As you can see, there are several different ways you can make money on YouTube. A mix of different approaches is usually recommended in order to optimally tap into the potential of your channel.

The competition is strong, however, which is why you have to be very patient with the "Earning Money with YouTube" project. With this in mind, we always recommend choosing a topic for your channel that you are really passionate about. This is the only way you will be able to consistently deliver good content, appear credible and tap into an engaged audience.

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