Who has the best educational email newsletter

Newsletter - are you doing a good job? Then talk about it

Text: Michaela Lambrecht
Image: © marchmeena29 / GettyImages

Newsletter - this is how you make your work visible

What does my child do at the facility all day? Which educational offers do the kindergarten teachers offer and how many offers are there? Does my child have fun with it? These and many other questions go through parents' heads every day as they think about their children. This is understandable, because apart from the drop-off and pick-up situations, they only see very little of everyday day-to-day daycare and the educational work you do for the children. The more parents learn about it, however, the more good reasons you give them to place their child in your care. And they bring you and your team more understanding and appreciation for your work.

What is a newsletter?
A newsletter is a quick and easy way to inform a target group about promotions and news. Usually several pieces of information are collected and sent by email. The frequency of the newsletter, the length and the content are variable. Those interested in the newsletter must agree to it being sent to their own e-mail address before receiving it. The parents' newsletter is now widespread in many daycare centers.

There are so many beautiful things to tell

There are so many beautiful things to tell. Your work is worth being seen and noticed! Being an educator means more than just tinkering and looking after children. It means building real relationships with them, observing their development, and nurturing and strengthening them in it. Often very few people know this - not because they are not interested, but because they simply have too little insight into everyday day-care life.

You can reach many parents with a newsletter

A newsletter can be very beneficial for you and your parents. It may even replace other notices, which will save you work. Many parents are also much easier to reach digitally.

In just 5 steps to a successful newsletter

The following 5 steps will help you develop a concept for your newsletter.

Step 1: ask yourself if you need a newsletter

Start by brainstorming as a team. Ask yourself if your facility needs a newsletter at all. This is relevant if the communication channels that you currently maintain with the parents are not sufficient, for example if they are not sufficiently informed about your educational work, if they do not notice enough of their children's day-to-day life or if appointments are lost on the bulletin board. Use the poster What information is not getting to the parents? To answer this question as a team. Then, based on your information, decide whether you want to launch a newsletter.

Step 2: Ask the parents what they want

The newsletter must be relevant to the parents. It is when he offers them added value. The parents will read it and respond to your information and concerns, which in turn benefits the educational partnership. Therefore, ask the parents specifically which information is important to them. Use the M 1 questionnaire for this purpose (these materials are only available to Kompass Kita -leitung subscribers).

Step 3: Define the content and framework

Use the answers from the parents and your results from step 1 to determine what content you want to include in the newsletter. It is best to formulate a common goal of what the newsletter should achieve. Then discuss how often you want the newsletter to appear. In addition, define fixed categories that appear in each newsletter, structure it and offer recognition value.

Step 4: Secure yourself legally

Discuss the creation of the newsletter with the carrier. If there is a data protection officer in your facility, you should also involve him. Clarify the conditions under which you can use photos of the children and send a newsletter to the parents' email addresses. Either way, get parental consent. To do this, use the sample declaration of consent M 2 (these materials are only available to Kompass Kita management subscribers). Accept if parents do not want a newsletter. Then create an email distribution list for the parents who have given their consent.

Step 5: create the newsletter

Define who is responsible for creating the newsletter. Ask who would be interested in assuming this responsibility. Often younger professionals who are familiar with digital media and have fun with it come in contact. A very good opportunity to take on initial areas of responsibility.

Did you like this article about the Kita newsletter? You can find more tips, interesting facts and ideas in our KOMPASS Kita management series. Order here!

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