Can the Avengers teach me affiliate marketing
How to get 100 high quality backlinks without writing any content
Links are still very important to their owners. Recently published algorithm updates on Google indicated a new connection to legitimate link building.
Search engines use links as a gauge of the importance of a page, and you can't afford to ignore organic search engine traffic. According to the Search Engine Journal, 93% of Internet visits start with a search engine.
It's true that you get 33% of those searchers if your website shows up in organic search results. Generating more inbound links will help you get to the top faster.
But some bloggers and content marketers feel that if you don't spend many hours creating useful content, you won't get high quality links.
This may be the case even if you are not familiar with any other method, but I can assure you that most of the links that refer to my site do not come from my content.
No matter what some people think about link building, Google still cares about natural, high quality links.
Millions of people every day search for information on topics related to the content you offer on your site. How do you get these users when your website doesn't have enough?
You may not have the time to create endless content, but that shouldn't stop you from “earning” links.
Here's a breakdown of tried and tested tactics that will help you get links without creating new content.
Tactic # 1: Collect high quality infographics
When vendors create new infographics, their goal is to get other users to promote them for them, giving them additional links, traffic, and authority.
If you want to incorporate one of my current infographics, you do not need my consent. All you have to do is visit the webpage where the infographic is located, scroll down and copy the embedded code:
If you include this HTML code on your website, the infographic will look like if you had created it yourself. Then you can convince your target audience with visual information that you did not create yourself.
Infographics are powerful link engines.
I know I've talked a lot about infographics. OK. But I won't stop there. I get queries from readers every other day asking me how to use the power of infographics to generate inbound links to your own website.
In fact, someone just asked me on Quara how to optimize infographics for SEO.
I used infographics to increase my traffic and brand awareness. When we started using high quality infographics on KISSmetrics in 2010, we generated 2,512,596 visitors and 41,142 backlinks - and we're still getting links from infographics we created months ago.
If you want to create infographics like the one on my website, you can easily pay $ 1,000 or more. I use Visual.ly to create eye-catching infographics. If you can't create infographics from scratch, you can use other people's infographics as part of your overall content mix.
Your target group expects a varied mix of different content that they can easily follow.
They perceive you as an expert in your field and trust your strategy.
Content mix refers to the format or modes that you feed and appeal to your readers. According to Curate, 25% of your content should have been compiled from other sites, 10% should come from a press center and 65% should have been completely rewritten.
Most marketers are already taking advantage of the benefits of acquiring content. 76% of all marketers use aggregated content on their social media.
Don't just show collected blog posts and articles. Do the same with infographics. It's the most popular way to use this content.
Find 3-5 high quality infographics and use Skitch, or other screen capture software, and take a screenshot of the section relevant to your idea.
Because we know the importance of content acquisition, and especially infographics; now where can we find infographics to present?
i). Go to Google Image Search: Enter your main keyword + infographic, e.g. "how to turn a blog into money + infographic".
ii). Analyze your results: From these results, choose an infographic that you want to present.
When you click through the page that has the infographic, you can use your screenshot software to save the image you want.
It is important that you link to the original infographic and, if possible, inform the author of it.The infographic below is from Blogging.org:
If you take the time to browse Google, you will find thousands of high quality infographics to showcase. Always look for the embedding code! 94% of all infographics have one.
You can find newly created and professional looking infographics on submitinfographics.com:
Many marketers who spend a ton of money creating infographics don't know how to get the resulting graphics to the right audience.
This is where you come in. Help them promote them and get traffic, links and authority for your own page.Zig Ziglar sums it up like this:
You can get more infographics that you can use at:
Just like you do with articles and blogs, you can do a lot more with infographics than just share them. You can create a SlideShare presentation using ideas and data from the infographic.
Or, you can record a short video or podcast to explain how the infographic works (of course, you take each aspect and explain it step by step).
If you then add unique, text-based content when embedding the infographic on your website, you can submit the page to blog networking communities like Blokube.
Does using infographics help you get authority links for your site? Absolutely!
Right Casino, a casino comparison website, spent £ 250 creating a valuable infographic. They added an elegant embed code and used their brand name as reference text in the copyright. Then they contacted some companies in the industry and generated ten links.
WordStream managed to show their infographic on CNN. When TechCrunch heard that the infographic was being advertised by a media site, they followed suit. Eventually WordStream got more than 20 links on their page.
Ann Smarty generated ten links in just ten days.
If you promote infographics properly, you will:
- Take a leadership role
- Increase your brand awareness
- Significantly improve your SEO
Here is the chart:
Acquiring infographics is a surefire way to stand out from the crowd. While other vendors are promoting blog posts and videos, you can build your authority by taking an infographic and getting the most out of it.
If you want to use an infographic exactly as it is, make sure you have permission from the owner and never forget to name the source.
Tactic # 2: Earn more backlinks with repurposed content
Content marketing business spend was estimated at more than $ 118.4 trillion in 2013, although 64% of B2B marketers continue to struggle to create engaging content.
If you don't have the time or money to leave content creation to the professionals, the best option is to repurpose existing content.
If you're a huge Marvel fan, you'll agree that this Disney-owned brand has been repurposing old content for a long time. Originally Marvel was focused on comics, however, its strategy changed a few years ago to series of films about superheroes such as Iron man, Captain America, Thor andThe Avengers, relocated.
The films themselves were box office hits. But Marvel went a step further by converting the movies in a number of ways:
- Blog posts: These posts, posted on Marvel.com, will give fans additional insight and information about the characters and their cast.
- Podcasts: Marvel has its own postcast, "The Week in Marvel." The Marvel films are shortened and published as podcasts so fans can hear their favorite films on the go.
- Games:Most characters and superheroes have also become game heroes.
- Videos: Marvel has an active YouTube channel and their playlists include actor interviews, trailers and commercials.
- Images: If you visit Marvel's Instagram and Pinterest profile, you will find many pictures from the films.
Content is still king when it comes to building a website and bringing it closer to the target audience. You achieve this by listening, talking, sharing, and caring about your ideal customers more. The following diagram, about the National Capital Chapter of the Public Relations self-employed audience, explains it better:
Remember, you publish every bit of content to be read by thousands of users. The question is, are you achieving this goal?
If link building was about creating new content, very few bloggers and marketers would get the best links: those who love to write or can afford to create new content continuously. But that is not the case. You already have everything you need for the right link building if you use your existing content.
As a content marketer, you need to understand that your brand is your identity. It is your advantage in an industry with increasing competition. Your customers want content that speaks to them.
According to Social Times, 44% of all users click “Dislikes” the brands that advertise too often on Facebook. 19% of them even leave the brand if the content is not relevant and useful.
Long Range Systems struggled to reach their target audience with the right content. The company was involved in content marketing, but something amazing happened when they redesigned their content.
By repurposing content, the company increased its brand awareness and achieved the status of opinion leader.
No matter what industry you're in, you can take advantage of opportunities that many brands are missing out on and repurpose your content to tailor it to your ideal customer.
The moment your customer perceives you as an authority, he will support you, even if you are not there. That is the real purpose of marketing.
Convince and Convert found that you can break a piece of content into eight separate parts. Most people approach repurposing content as if it just had to be republished. But that's not exactly what it is.
But on the contrary. Repurposing content makes the content unique and more engaging for the target audience.
When I turn my 1,000 word blog post into a video presentation and upload it to YouTube, all of a sudden text becomes visible and Google doesn't consider it copied content. I'd change the title to make it really unique and I'm flying below Google's duplicate content radar.
Jay Baer does the same. Kay's video channel is my favorite channel for finding out about the latest trends in social media marketing. Every “Jay Today” episode is converted using SpeechPad, a dictation service.
Then Jay's team works on the headlines and creates three engaging, 100% new headlines.
Jay then posts the video and the created content on Medium, LinkedIn and his blog. In fact, the content of a 5-minute video is converted in ten different ways and shared with the right users.
Content marketing doesn't mean “one size fits all”. You need to find ways to generate leads, gain traction, and earn quality links without creating new content every day.
Blogging is a surefire way to attract paying customers and keep them hooked. That's why 76% of all B2B marketers blog regularly. Blogging regularly doesn't mean creating new content daily or weekly. It can mean taking existing content and giving it a new look.
Using a piece of content (e.g. a blog post) only once is not the right way to go. It can use up your marketing budget with no results. It's almost impossible to build a thriving business if you can't engage your target audience.
Some new statistics from Kapost, compiled by Heide Cohen, show that an average of 75% of all ideas that become content are only published once and never used again. That is the waste of good content.
There are many platforms that you can use to distribute your content. Most effective and efficient marketers use an average of seven social platforms to reach their target audience. Don't tweet or share your link just once and then say that's it.
Red Bull is a brand that understands the power of effective content marketing. Over the years they have achieved tremendous results using social media to reach their customers. So it's not surprising that Red Bull is reusing its content.
Red Bull uses 30 different multimedia channels to distribute its different types of content. Articles, podcasts, video clips, images, interactive infographics, eBooks and other content are created from a blog post.
Remember, content conversion has to do with the way people read. If you know how people learn, you can capture them with the right content.
According to a Columbia University study, active learning leads to improved understanding and retention of new topics. Active learning means being personally involved in the lesson or content that is being shared.
The same goes when you realize that there are people in your target audience who are better at learning visually. In this case, create more video content. If they prefer to listen, use podcasts.
If your target audience prefers to read, then focus on blog posts, eBooks, articles, whitepapers, swipe files, etc.
Publishing useful content - whether your own or converted - is what helps you build links and improves your ranking in the search engines, as well as your user experience.
Tactic # 3: Start a conversation about your most popular posts
Have you had any popular posts in the past 3 to 6 months? I am sure you did.
Even so, most bloggers and content marketers fail to take advantage of their most popular posts.
Loyalty measurement helps you to check the awareness of a content, including comments, length of stay, social interactions and mentions.
The very fact that your post received over 100 comments, or reached a milestone that you have set as a goal, means that you need to use the post to start a discussion.
If you haven't yet published a video or picture in the post, add it before starting the discussion. With visualizationsyou get more attention.
Myspace was once one of the most popular social networks. It was flexible, easy to use, and users could post a post that thousands of people could read, share, and link from their site.
To get involved on social media these days, you need to inspire ideas. Lifehack believes that "Inspiring ideas is the right way to develop and create new ideas."
Customer loyalty means figuring out the needs and wishes of your customers and offering them a solution that they have been waiting for so long.
This is because 61% of all purchase decisions are based on individualized content. You may need to revive your loyalty strategy.
Top Marketing Blogs Know How To Revitalize Their Popular Posts. Every other week, Moz combs his archive for articles that have attracted attention within a certain period of time (e.g. 3 months, 6 months, up to a year) after publication.
Then they republish the content, add a new heading or personalize the post, even if it was originally a guest post. In the screenshot below you can see that the post was promoted by YouMoz, another popular blog by Moz.
You could also change the date of your post to show that it has been updated - as long as you update the content according to the date and current state of affairs.
Another blogger who knows how to breathe new life into old but popular posts is Brian Dean. Some time ago he published one of the most famous articles in the history of SEO - "Google Ranking Factors: The Complete List." He recently updated it.
Note that this detailed and valuable post has already received over 6,000 tweets and 3,300 Facebook likes.
Don't forget that he published this post exactly a year ago. He still updates it again and again. Every time Google adds or changes a ranking factor, Brian quickly adjusts his post to keep it up to date.
This post continues to generate natural and valuable links. Many people quote him and recommend him to their fans, readers, future and current customers.
There is actually so much discussion surrounding the post that it went viral. It generated over 118 inbound links in the last 60 days:
Here are some of the easiest, most effective ways to spark new conversations about popular content:
i). Join networks: Publish your known posts on digital marketing networks and blogs. These networks have thousands of members who can promote your content. An example of this is inbound.org:
The area marked in red above refers to a new contribution by Moz. Mob published the post on Inbound.org and 134 people jumped at it. That's a great result, and the post continues to receive referrals and links from other industry blogs.
ii). Push it all the way up:It's very easy to do. Take the post and put it at the top of your blog. Encourage your readers to post comments, ask questions, and share their opinions.
iii). Improve your contribution: In this case, you take your contribution, which is already known, create a SlideShare presentation or a video and upload it to SlideShare or YouTube. Then you copy the code and embed it on the same page as your content is on.
This way you can promote both types of content, increase your chances of generating natural links as a result of the new format, and at the same time establish yourself as a talented, digital expert.
You could also find a relevant and impactful TED video to place alongside your post.
TED videos can be better for your contribution because they come from globally recognized experts, unlike YouTube, where everyone pretends to be an expert and the quality is often mixed.
Tactic # 4: Improve Your Email PR to Make Connections
You know email marketing works, right? It's the only marketing method that is far more successful than social media and search marketing.
When properly tackled, email marketing can not only increase your sales, but also act as a door opener for opinion leaders to generate backlinks.
Your target group wants individual content. It's time to leverage dynamic content to deliver highly personalized email PR.
Email PR is neither complex nor arrogant. They have been around since the dawn of the Internet. Job seekers have been doing it for what feels like an eternity. When you send your résumé to a company, you expect an answer - so is e-mail PR.
Gleam, a small startup in Melbourne, Australia, is a master at email PR. Like any other startup with big plans and a limited marketing budget, Gleam struggled to reach influential people, founders, and marketers.
However, once Gleam started using email PR with a focus on “building relationships”, it received response rates of 90% from founders, 50% from marketing teams, and 10% through their feedback and contact forms.
Admittedly, building links using email PR is a nuisance. It is very time consuming but easy to measure.
You could send 20 link building emails to bloggers today. If one of the recipients replies and includes your link in their post, you will find out through the feedback or notification of the person.
Before you start contacting bloggers, content marketers, and site owners, however, there are a few basic things to keep in mind:
i). Use Yesware: This works best with Gmail. Before your email is sent, you need to set up a follow-up for your email. Yesware is perfect for that. I've been using it for a long time. You can create an Excel spreadsheet to keep track of each email address.
The good thing about Yesware is that it shows you which subject lines have been clicked the most.
ii). Send your emails at the right time: When you send your PR email is crucial. The ability to know the right day and time to click submit will help you determine your open rate.
The optimal time may vary depending on the industry, but we have data from reliable brands and email marketing companies to work with.
Experian says that “Tuesday is the best day to send email because emails sent on Tuesday have the highest open rate compared to other days of the week. After 12 noon, this rate increases further, with a peak opening time between 2:00 pm and 5:00 pm ”.
When you send out emails, put yourself in the shoes of the inbound marketer, not the outbound marketer. The diagram below illustrates the difference:
Once you've done the basics, find bloggers who can help you build links.
If you write an expert post that highlights the thoughts of various industry experts, you will likely increase your chances of getting links from those very same experts. That's because we humans like to return a favor.
We'll talk about how to write an expert post another time as this post is about how to mobilize resources to get 100 high quality links.
But you can be sure that if you get even ten high quality links through email marketing, your Google ranking will improve and Google will trust your websites more. As a result, Google will send you more organic users. If you've targeted long-tail keywords, you'll soon show up in results too.
Follow the steps below to find suitable blogs.
Step # 1: Open Ubersuggest, enter your main keyword in the search box (e.g. blog strategy) and click on “Search”.
Step # 2: Click on “Content Ideas”. You will now receive a list of your competitors' websites that have achieved good placements in the search results. These blogs are great for link building because they cover the same topics.
However, you cannot simply contact the website operator and ask for a link, as such a request would most likely go unanswered. Instead, look specifically for broken links on your competitors' websites.
But you shouldn't just contact the blogger and ask if he'll post a link. That would not lead to the desired result. Instead, you should look for broken links on your competitor's pages.
First go to Google and search for it:
intitle: ”blogging business” inurl: ”links” intitle: ”blogging business” inurl: ”links”
I am interested in the highlighted result because it contains links to several other blogs and websites. When you go to the website it looks like this:
From these links you then have to find the ones that don't work. How do you do that?
Step # 3: Go to brokenlinkcheck.com, enter the URL of the resource page in the search field and click on “Find Broken Links”:
Step # 4: Analyze the broken links. If you scroll down on the results page, you will find the broken links and their source.
Now is the time to email the bloggers and ask them to replace the broken link with yours that is active, useful, and relevant.
There is another important aspect that you should be aware of: Before you can send the emails, you need the first name or full name of the recipient (s).
This is how you can address them correctly. Do not address them as friends, as this is not a common practice when first meeting a stranger.
Let's assume that you found a broken link on a popular blog like Problogger.net or Marieforleo.com and that you want to contact the author. The question is, where can you find Darren or Marie's email address?
Let me show you how to do it:
Go to VoilaNorbert: This is a simple tool that can help you to find out the desired e-mail address for a page. Enter the first and last name of the person, as well as the blog URL, in the given fields and click on the green button:
Step # 2: Copy the email address. “Norbert” looked around and found the right email address. Look here:
The salutation you use in your email is very important. By Reputation has carried out a study and found that a personal address (e.g. “Hi Jane” or “Hello Neil”) increases the close rate by 6.52% and leads to an increase in the response rate of over 20%.
The next step is now to compose the email.
Many people are good at blogging but don't know how to write compelling email text. The skills required for this are quite diverse.
If you are unsure of your skills in composing an email, you can use this template:
Here is an email template targeting broken links:
Remember: You don't just have to send out emails offering to replace broken links. Sometimes it takes an email with a simple link request and you get the link you need. Here is an example:
I've been using these two email templates for years now, although I always tweak them a bit. Lots of other people now have access to the templates above, but I prefer the original. You can of course customize it. I usually get a response rate of 6-7% with these emails.
Many brands, online retailers, and content marketers have benefited from email PR.
Leaflet Missal, a Catholic gift company, increased sales by 8% during the main shopping season, the holiday season, and increased its annual transactions by 2.3% and website traffic by 45%.
Make sure you look real before emailing a blogger, content marketer, or opinion poller.
This means that you should use your real name, your own photos, and your phone number. Studies have found that providing your phone number, both on the blog and in email, increases your response rate.
You should seriously consider getting high quality links without creating new content. You may not have infinite time to write compelling content or the budget to pay for a professional writer - most bloggers don't have that.
Yes, I've been writing unique content for over 10 years and I don't think that will change anytime soon. Still, there are times when I can't write well or just don't have the time to write a 2000 word article, not even in 2 hours or less.
Content always remains important, but promoting the published content is also important. The ability to promote content is as valuable as writing itself. It is the marketing of the content that generates more leads, more indexed links, and more sales. It's not just the writing of new content that is responsible for this.
That's why we have more New York Times Bestsellers as bestselling authors of the New York Times.
Have you ever generated a valuable link for your website without having to write new content? How did you do it
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