What is your preferred digital marketing technique

Global Client Packaged Items (CPG) Digital Marketing Market (2020-2027) - Focus on Format Types (Search Engine Marketing, Email Advertising and Marketing, Social Media Advertising and Marketing, Content Material Advertising and Marketing, Others)

Digital marketing has emerged as a practice of delivering advertising content to users through various online and digital channels. It uses media such as social media, email, search engines, mobile applications, affiliate programs, and websites to display advertisements and messages to the audience. The marketing industry has been an integral part of the world economy. Growing consumer awareness of certain products and services through various types of advertising has helped increase sales and increase domestic consumption and export. Regulations play a legitimate role in any market economy, and it is essential to know and understand what they are and how they differ from each other and from best practice norms. In a global economy where advertising is typically used to open up acceptance and drive demand for products from one country in another, the diversity of advertising / marketing regulations can potentially prevent such efforts from proceeding. Cost effective, better presence, time efficiency, social currency and branding are some of the main benefits of digital marketing. However, the coronavirus pandemic, which is causing a significant economic slowdown, has also impacted the digital marketing industry. For example, search advertising spending in China fell between 7% and 12.4% in the first half of 2020. Among the various service industries, advertising receives a maximum amount of regulation due to several factors. For example, economies have legitimate goals of preventing false or misleading information, protecting public morals, or ensuring ethical competition between companies, to name a few. The marketing / advertising industry has also historically relied on newspapers, televisions, and other media whose activities, including advertising, may be subject to government or industry regulations.

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Digital Marketing Trends Amid COVID-19

  • COVID-19 dominates the new searches: It is no doubt no surprise that users are turning to Google for answers on the coronavirus. Data from Google Trends shows that the US COVID-19 search peaked in March 2020
  • Google bans bad advertising: With the rise in COVID-19 searches, Google is blocking all ads that benefit from the virus and promote phishing, conspiracy theories, malware, and misinformation
  • Facebook Bans Ads Promoting a COVID-19 Cure: The social advertising platform bans advertisements that promise to cure or prevent the coronavirus or attempt to create a sense of urgency for necessities like disinfectant or toilet paper
  • Facebook's advertising revenue is very high
  • Amazon is reducing its Google ad spend: Amazon has been gradually reducing its spending on Google ads since the end of January and since March 11, 2020
  • Mobile search traffic decreased by about 25% in March: While ad traffic in Google Search decreased across all devices, the decline was more noticeable on mobile and tablet devices than it was on the desktop. Since Monday, March 16, 2020, mobile traffic has declined by an average of 24% across the board.

Top Rated Digital Marketing Techniques,%, 2018

For a detailed analysis of the demand for CPG Digital Marketing during the COVID-19 impact, please visit https://univdatos.com/report/global-cpg-digital-marketing-market-current-analysis-and-forecast-2020-2027

Findings presented in the report

"Search engine marketing was the most preferred digital marketing method among CPG companies, accounting for 43.3% in 2019."

Based on the format, the CPG Digital Marketing Market is divided into search engine marketing, email marketing, social media marketing, content marketing, and other marketing techniques. It has been observed that due to the ease of use and the low budget to reach the right audience, the preference for search engine marketing has increased among marketers. For the content marketing technique, however, a CAGR growth of 12.87% is expected in the analyzed period.

"Programmatic digital marketing dominated the market with a 78% share."

Based on the Programming Type, the CPG Digital Marketing market is divided into programmatic and non-programmatic types. Programmatic digital marketing techniques have been observed to maximize their stake due to greater transparency, the ability to effectively combat ad fraud, and improved targeting capabilities. The market is projected to reach $ 48.8 billion by 2027.

"Mobile digital marketing dominated the CPG digital marketing market and is expected to remain dominant throughout the forecast period."

Based on the platform, the market is divided into desktop and mobile applications. In 2019, mobile digital marketing was valued at $ 16.27 billion. The increasing prevalence of smartphones, the introduction of user-friendly online shopping apps and the booming Internet reach have all contributed to the fact that the proportion of mobile phones increased in the period under review.

"North America dominated the CPG digital marketing market with sales of $ 12.01 billion in 2019."

In order to better understand the CPG Digital Marketing demand trend, a detailed analysis was done for the main region / country including North America (USA, Canada). Europe (UK, Germany, France, Spain, Italy); Asia Pacific (China, Japan, India) and Rest of the World. North America had the largest share of the CPG digital marketing market in 2019. The United States saw a significant shift in momentum over the past decade due to the surge in CPG digital marketing, which was responsible for a significant growth in mobile internet advertising, as well as spending on digital advertising in 2010. The country, which exceeded $ 100 billion in 2018, Dollar has catalyzed regional performance in each market.

Top 10 competitive players

Major players in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, and Google Inc. There are several digital companies in the industry marketers surfaced in the local market in different countries.

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Reasons to Buy This Report:

  • The study contains current and demand forecasts of the CPG digital marketing trends
  • The report provides a brief overview of the overall performance of the industry at a glance
  • The report includes an in-depth analysis of prominent industry peers, with an emphasis on key financials, product portfolio, expansion strategies and recent developments
  • In-depth study of the prevailing drivers in the industry, restrictions, key trends and opportunities
  • The study comprehensively covers the demand for hand sanitizer and the approach taken by stakeholders to fill this gap
  • Analysis of the CPG digital marketing trends on a regional level

Customization options:

The global CPG Digital Marketing market can be further customized to meet requirements. Additionally, UMI understands that you may have your own business needs. So please feel free to contact us for a report that fully meets your needs.

Table of Contents

1.1Market definition
1.2the aim of the study
1.4Interest Groups
1.5Currency used in the report
1.6Scope of the global CPG Digital Marketing market study
2.1Research methodology for the global CPG digital marketing market study
2.1.1Main target of the global CPG digital marketing market study
5.1general overview
5.1.1Digital Marketing Regulations in the United States
5.1.2Digital Marketing Regulations in Europe
5.1.3Asia Pacific Digital Marketing Regulations
6.1Digital Marketing Trends Amid COVID-19
7.1Search Marketing
7.2Email Marketing
7.3Social media marketing
7.4Content promotion
8.2Not programmatic
9.2Cell phone, mobile phone
10.1Market attractiveness index by region
10.2CPG digital marketing market in North America
10.2.1US CPG Digital Marketing Market
10.2.2Canada CPG Digital Marketing Market
10.2.3Rest of North America CPG Digital Marketing Market
10.3Europe CPG Digital Marketing Market
10.3.1UK CPG digital marketing market
10.3.2Germany CPG Digital Marketing Market
10.3.3France CPG Digital Marketing Market
10.3.4Italy CPG Digital Marketing Market
10.3.5Spain CPG Digital Marketing Market
10.3.6Rest of Europe CPG Digital Marketing Market
10.4CPG Asia Pacific Digital Marketing Market
10.4.1China CPG Digital Marketing Market
10.4.2Japan CPG Digital Marketing Market
10.4.3India CPG Digital Marketing Market
10.4.4South Korea CPG Digital Marketing Market
10.4.5Australia CPG Digital Marketing Market
10.4.6Remainder of the APAC CPG digital marketing market
10.5Rest of the World CPG Digital Marketing Market
10.5.1Brazil CPG Digital Marketing Market
10.5.2South Africa CPG Digital Marketing Market
10.5.3Other countries CPG Digital Marketing Market
11.1Demand-side analysis
11.1.1Important facts about search engine marketing
11.1.2Important facts about email marketing
11.2Supply side analysis
11.2.1Top product launches
11.2.2Top mergers and acquisitions
11.2.3Top business expansion
12.1How digital marketing works
12.2Elements of the digital marketing model in the value chain of an innovative product
12.3Digital programmatic marketing supply chain illustration
13.1Market leader
13.1.1Boom in robotics and artificial intelligence
13.1.2Growing smartphone penetration, mainly in the developing region
13.1.3Development in the field of digital marketing
13.1.4Increasing trend of RTB and digital OOH media for marketing
13.2Market challenges
13.2.1Security and privacy concerns about fraud among customers and marketers
13.3Market opportunities
13.3.1Increasing job vacancies in the field of digital marketing
13.4Trends that shape the digital marketing landscape
13.4.1Important trends for the digital marketing landscape
13.4.2General suggestions / guidelines for digital marketing
13.4.3Prediction and analysis of the most important digital marketing platforms
13.4.4Ways CPG Companies Can Increase the Relevance of Digital Marketing
14.1Global Digital Marketing Company's Market Share by Revenue (%)
14.2Top Digital Marketing Agencies Comparison, United States
14.3Market share of major players in the digital advertising market, 2019 (%)
15.1Oracle Corporation
15.2Microsoft Corporation
15.3Accenture Interactive
15.4PwC Digital Services
15.5IBM Corporation
15.6Amazon Inc.
15.7Deloitte Digital
15.10Google Inc.

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