What is your preferred digital marketing technique
Global Client Packaged Items (CPG) Digital Marketing Market (2020-2027) - Focus on Format Types (Search Engine Marketing, Email Advertising and Marketing, Social Media Advertising and Marketing, Content Material Advertising and Marketing, Others)
Digital marketing has emerged as a practice of delivering advertising content to users through various online and digital channels. It uses media such as social media, email, search engines, mobile applications, affiliate programs, and websites to display advertisements and messages to the audience. The marketing industry has been an integral part of the world economy. Growing consumer awareness of certain products and services through various types of advertising has helped increase sales and increase domestic consumption and export. Regulations play a legitimate role in any market economy, and it is essential to know and understand what they are and how they differ from each other and from best practice norms. In a global economy where advertising is typically used to open up acceptance and drive demand for products from one country in another, the diversity of advertising / marketing regulations can potentially prevent such efforts from proceeding. Cost effective, better presence, time efficiency, social currency and branding are some of the main benefits of digital marketing. However, the coronavirus pandemic, which is causing a significant economic slowdown, has also impacted the digital marketing industry. For example, search advertising spending in China fell between 7% and 12.4% in the first half of 2020. Among the various service industries, advertising receives a maximum amount of regulation due to several factors. For example, economies have legitimate goals of preventing false or misleading information, protecting public morals, or ensuring ethical competition between companies, to name a few. The marketing / advertising industry has also historically relied on newspapers, televisions, and other media whose activities, including advertising, may be subject to government or industry regulations.
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Digital Marketing Trends Amid COVID-19
- COVID-19 dominates the new searches: It is no doubt no surprise that users are turning to Google for answers on the coronavirus. Data from Google Trends shows that the US COVID-19 search peaked in March 2020
- Google bans bad advertising: With the rise in COVID-19 searches, Google is blocking all ads that benefit from the virus and promote phishing, conspiracy theories, malware, and misinformation
- Facebook Bans Ads Promoting a COVID-19 Cure: The social advertising platform bans advertisements that promise to cure or prevent the coronavirus or attempt to create a sense of urgency for necessities like disinfectant or toilet paper
- Facebook's advertising revenue is very high
- Amazon is reducing its Google ad spend: Amazon has been gradually reducing its spending on Google ads since the end of January and since March 11, 2020
- Mobile search traffic decreased by about 25% in March: While ad traffic in Google Search decreased across all devices, the decline was more noticeable on mobile and tablet devices than it was on the desktop. Since Monday, March 16, 2020, mobile traffic has declined by an average of 24% across the board.
Top Rated Digital Marketing Techniques,%, 2018
For a detailed analysis of the demand for CPG Digital Marketing during the COVID-19 impact, please visit https://univdatos.com/report/global-cpg-digital-marketing-market-current-analysis-and-forecast-2020-2027
Findings presented in the report
"Search engine marketing was the most preferred digital marketing method among CPG companies, accounting for 43.3% in 2019."
Based on the format, the CPG Digital Marketing Market is divided into search engine marketing, email marketing, social media marketing, content marketing, and other marketing techniques. It has been observed that due to the ease of use and the low budget to reach the right audience, the preference for search engine marketing has increased among marketers. For the content marketing technique, however, a CAGR growth of 12.87% is expected in the analyzed period.
"Programmatic digital marketing dominated the market with a 78% share."
Based on the Programming Type, the CPG Digital Marketing market is divided into programmatic and non-programmatic types. Programmatic digital marketing techniques have been observed to maximize their stake due to greater transparency, the ability to effectively combat ad fraud, and improved targeting capabilities. The market is projected to reach $ 48.8 billion by 2027.
"Mobile digital marketing dominated the CPG digital marketing market and is expected to remain dominant throughout the forecast period."
Based on the platform, the market is divided into desktop and mobile applications. In 2019, mobile digital marketing was valued at $ 16.27 billion. The increasing prevalence of smartphones, the introduction of user-friendly online shopping apps and the booming Internet reach have all contributed to the fact that the proportion of mobile phones increased in the period under review.
"North America dominated the CPG digital marketing market with sales of $ 12.01 billion in 2019."
In order to better understand the CPG Digital Marketing demand trend, a detailed analysis was done for the main region / country including North America (USA, Canada). Europe (UK, Germany, France, Spain, Italy); Asia Pacific (China, Japan, India) and Rest of the World. North America had the largest share of the CPG digital marketing market in 2019. The United States saw a significant shift in momentum over the past decade due to the surge in CPG digital marketing, which was responsible for a significant growth in mobile internet advertising, as well as spending on digital advertising in 2010. The country, which exceeded $ 100 billion in 2018, Dollar has catalyzed regional performance in each market.
Top 10 competitive players
Major players in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, and Google Inc. There are several digital companies in the industry marketers surfaced in the local market in different countries.
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Reasons to Buy This Report:
- The study contains current and demand forecasts of the CPG digital marketing trends
- The report provides a brief overview of the overall performance of the industry at a glance
- The report includes an in-depth analysis of prominent industry peers, with an emphasis on key financials, product portfolio, expansion strategies and recent developments
- In-depth study of the prevailing drivers in the industry, restrictions, key trends and opportunities
- The study comprehensively covers the demand for hand sanitizer and the approach taken by stakeholders to fill this gap
- Analysis of the CPG digital marketing trends on a regional level
The global CPG Digital Marketing market can be further customized to meet requirements. Additionally, UMI understands that you may have your own business needs. So please feel free to contact us for a report that fully meets your needs.
Table of Contents
|1.2||the aim of the study|
|1.5||Currency used in the report|
|1.6||Scope of the global CPG Digital Marketing market study|
|2||RESEARCH METHODOLOGY OR ADOPTION|
|2.1||Research methodology for the global CPG digital marketing market study|
|2.1.1||Main target of the global CPG digital marketing market study|
|5||LEGAL FRAMEWORK IN THE CPG DIGITAL MARKETING ARENA|
|5.1.1||Digital Marketing Regulations in the United States|
|5.1.2||Digital Marketing Regulations in Europe|
|5.1.3||Asia Pacific Digital Marketing Regulations|
|6.1||Digital Marketing Trends Amid COVID-19|
|7||MARKET INSIGHTS BY FORMAT|
|7.3||Social media marketing|
|8||MARKET INSIGHTS BY PROGRAMMING TYPE|
|9||MARKET INSIGHTS BY PLATFORM|
|9.2||Cell phone, mobile phone|
|10||MARKET INSIGHTS BY REGION|
|10.1||Market attractiveness index by region|
|10.2||CPG digital marketing market in North America|
|10.2.1||US CPG Digital Marketing Market|
|10.2.2||Canada CPG Digital Marketing Market|
|10.2.3||Rest of North America CPG Digital Marketing Market|
|10.3||Europe CPG Digital Marketing Market|
|10.3.1||UK CPG digital marketing market|
|10.3.2||Germany CPG Digital Marketing Market|
|10.3.3||France CPG Digital Marketing Market|
|10.3.4||Italy CPG Digital Marketing Market|
|10.3.5||Spain CPG Digital Marketing Market|
|10.3.6||Rest of Europe CPG Digital Marketing Market|
|10.4||CPG Asia Pacific Digital Marketing Market|
|10.4.1||China CPG Digital Marketing Market|
|10.4.2||Japan CPG Digital Marketing Market|
|10.4.3||India CPG Digital Marketing Market|
|10.4.4||South Korea CPG Digital Marketing Market|
|10.4.5||Australia CPG Digital Marketing Market|
|10.4.6||Remainder of the APAC CPG digital marketing market|
|10.5||Rest of the World CPG Digital Marketing Market|
|10.5.1||Brazil CPG Digital Marketing Market|
|10.5.2||South Africa CPG Digital Marketing Market|
|10.5.3||Other countries CPG Digital Marketing Market|
|11||DEMAND AND DELIVERY SITE ANALYSIS|
|11.1.1||Important facts about search engine marketing|
|11.1.2||Important facts about email marketing|
|11.2||Supply side analysis|
|11.2.1||Top product launches|
|11.2.2||Top mergers and acquisitions|
|11.2.3||Top business expansion|
|12||VALUE CHAIN CPG DIGITAL MARKETING|
|12.1||How digital marketing works|
|12.2||Elements of the digital marketing model in the value chain of an innovative product|
|12.3||Digital programmatic marketing supply chain illustration|
|13.1.1||Boom in robotics and artificial intelligence|
|13.1.2||Growing smartphone penetration, mainly in the developing region|
|13.1.3||Development in the field of digital marketing|
|13.1.4||Increasing trend of RTB and digital OOH media for marketing|
|13.2.1||Security and privacy concerns about fraud among customers and marketers|
|13.3.1||Increasing job vacancies in the field of digital marketing|
|13.4||Trends that shape the digital marketing landscape|
|13.4.1||Important trends for the digital marketing landscape|
|13.4.2||General suggestions / guidelines for digital marketing|
|13.4.3||Prediction and analysis of the most important digital marketing platforms|
|13.4.4||Ways CPG Companies Can Increase the Relevance of Digital Marketing|
|14.1||Global Digital Marketing Company's Market Share by Revenue (%)|
|14.2||Top Digital Marketing Agencies Comparison, United States|
|14.3||Market share of major players in the digital advertising market, 2019 (%)|
|15||TOP COMPANY PROFILES|
|15.4||PwC Digital Services|
UnivDatos Market Insights (UMI) is a passionate market research company and a subsidiary of Universal Data Solutions. Rigorous secondary and primary research in the market is our unique selling proposition. Therefore, the information contained in our reports is based on facts and realistic assumptions. We have worked with more than 200 global customers including some of the Fortune 500 companies. Our clientele praises us for the quality of the knowledge, the in-depth analysis, the individual research skills and the detailed market segmentation.
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